TROUTS Fly Fishing looking for an eCommerce Manager

Denver-based Trouts Fly Fishing has announced their search for an eCommerce Manager.

Read more in the press release below.

TROUTS Fly Fishing looking for an eCommerce Manager

eCommerce Manager

Job Description

At Trouts Fly Fishing, we offer customers an accessible environment, knowledgeable staff, and a consistent experience – both online and in stores. The eCommerce Manager will drive all online sales and fulfillment through our website The ecommerce Manager will work with the Owner and Chief Operations Manager to improve the online customer experience to achieve company targets and KPI’s. The eCommerce Manager will develop the strategy, manage, and execute the merchandising direction for our eCommerce solution and other digital markets.  The successful candidate will collaborate with key stakeholders including but not limited to Owner, Chief Operations Manager, Marketing and Brand Manager, and Manufacturing Partner/Affiliates to develop brand ecommerce strategy and execute initiatives to better serve targeted customers.   The eCommerce Manager will also manage the end-to-end customer experience for online sales. He/she is responsible for increasing monthly online sales.

The eCommerce Manager will be responsible for developing and implementing key metrics that measure the success of the eCommerce Business and presenting reports to leadership team.  He/she will take on a consultative role and work closely with the Chief Operations Manager and Brand and Marketing Manager, to build the strategic marketing direction to provide greater emphasis on digital channels in a way to deliver a unique customer shopping and brand experience.


  • Develop E-Commerce Sales and Digital Marketing Plan
  • Manage and execute day-to-day e-commerce sales strategy and programs.
  • Plan, implement, and analyze cross-channel online sales campaigns to drive business and product performance
  • Manage and maximize end-to-end shopper experience (questions, returns, customer service issues, etc)
  • website/ecommerce site functionality and to develop customize ecommerce modules to increase sales, conversions and profitability.
  • Identify and recommend product selection and merchandising opportunities that support e-commerce and web marketing initiatives

Experience and Requirements:

Preferred 1-3 years’ digital marketing experience in a retail and/or online retail environment that includes:

  • Ability to develop optimal customer facing digital and eCommerce product content.
  • Knowledge of current and emerging web design trends
  • Web project management experience, with the ability to both oversee the strategy for multiple projects and manage issues as needed at the tactical level
  • Creating, managing and publishing product copy and content in effort to provide a satisfying online purchasing experience
  • Business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of future business opportunities
  • Ability to provide and implement recommendations to improve user shopping experience, site functionality, personalization, and segmentation/behavioral targeting
  • Hands-on experience with Magento, Shopify, ExpressionEngine, Amazon, eBay and Adobe Creative Suite highly desirable
  • Genuine passion for online marketing and a strong understanding of online optimization, multivariate testing and ROI analysis, working knowledge of web languages a plus (HTML, CSS, PHP, and Javascript).
  • Working knowledge of Google Analytics and other web analytics platforms
  • Working knowledge of Google Pay Per Click and other online marketing platforms
  • A clear understanding and passion for fly fishing is highly desirable

 All interested parties should send a resume and cover letter to [email protected]

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Anthony Dante’s “Mountain Songs”

Angler and musician Anthony Dante has released a debut EP, “Mountain Songs,” featuring the song “On the Line,” which is a depiction of his passion for fly fishing “and the intangible characteristics that come along with it,” explains Dante. Listen to “On the Line” here, and visit Dante’s website for more information on the album.

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Lefty Kreh Update

Lefty Kreh Update:

I spoke to Lefty for almost an hour this morning and he sounded great. Since there have been so many questions about his health, he asked that we publish this short note:

“God and my doctor have given me an extension. Some weeks ago I was put in home hospice care with three medical problems and it was assumed I’d be here a short time. Word about it went on the Internet and my computer and iPhone were flooded with wonderful and humbling messages. I read every one but regretfully wasn’t able to reply to most. My granddaughter used Facebook to handle messages.

My doctor and best friend experimented with medicines and said, ‘I going to try to keep you around.’ So far it’s working. I’m confined to my home, hooked to oxygen and have little stamina. My daughter and son are taking constant care of me and no father was more blessed.

Several computer projects keep me busy. There have been been ups and downs with some additional surgery, which is slowly getting better.

There is no guarantee on how long I’ll be here but am so humbled and grateful for all your wonderful messages.

All The Best, Lefty”

— Marshall Cutchin, MidCurrent

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Brandon Prince Joins T&T as a Manufacturing Sales Representative

Thomas & Thomas has announced Brandon Prince has joined the company as a Manufacturer’s Sales Representative. “As an individual, we know he represents all the values we value as a company,” says T&T owner Neville Orsmond.

Read more in the press release below.

Brandon Prince Joins T&T as a Manufacturing Sales Representative

GREENFIELD, MA — Thomas & Thomas announced this week that seasoned Industry player Brandon Prince of Last Chance, Idaho has joined the company as a Manufacturer’s Sales Representative. After launching Prince Outdoors seven years ago, Prince—a fishing guide, instructor and teacher with more than 30 years of experience—has built his business to represent eleven companies across the Northern Rockies region, encompassing Montana, Idaho, and Wyoming.  His portfolio includes fly fishing staples such as Hatch Outdoors, Trouthunter, Fulling Mill USA, Adipose Boats, East Cape Skiffs, Rep Your Water, and other reputable brands.

“After all these years, Prince Outdoors is running strong and adding T&T to my binder is a feather in the cap,” says Prince. “When it comes to opportunity for T&T in the Northern Rockies, the door is wide open.”

T&T owner Neville Orsmond agrees: “Brandon is a passionate individual with tremendous drive and an abundance of fishing experience. As an individual, we know he represents all the values we value as a company. His timing is perfect for our sales strategy as we build on the success of recent rod launches, like the Avantt and Excocett. We look forward to some exciting product developments in 2018 and Brandon will be ready to introduce these to the market of the Northern Rockies.”

John Wolstenholme, T&T’s Vice President of Business Development, worked with Prince for years through fly manufacturer Fulling Mill USA. He said, “T&T is delighted to be working with Brandon, whose experience, work ethic and professionalism will be a huge asset in growing our brand in this key territory. He has been instrumental to the success of a number of key brands and will similarly contribute to our company.”

“I fished T&T for the first time on a Louisiana redfish trip,” said Prince. “The accuracy and power of the Excocett in the 8-, 9- and 10-weights were astounding. Neville took on a big challenge when he bought the company and in just a few years has gained so much traction. He’s really committed. T&T’s rebuilding a powerhouse and I’m stoked to be along for the ride.”

About Thomas and Thomas
Established in 1969 by legendary rod builders Tom Dorsey and Tom Maxwell, T&T’s fundamental beliefs, values and singularity of purpose has remained the same: “The relentless pursuit of innovation, superior quality and uncompromising performance in creation of the world’s finest handcrafted fly rods.”

And, it is this purpose which first attracted current owner, fly fishing enthusiast and entrepreneur Neville Orsmond. Acquiring the company in 2014, Neville’s active leadership and commitment to the brand has rejuvenated T&T.  By building a proactive team while sourcing the best equipment and raw materials, Neville has built a Massachussetts-based manufacturing facility with capabilities rivaling any competitor. T&T continues to proudly design and hand build the bamboo, graphite, and fiberglass fly rods you will eventually own.

For more information, visit

Contact: Neville Orsmond
627 Barton Road
Greenfield, MA  01301

Phone: (413) 475 – 1276
Email: [email protected]

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Keepemwet Fishing Grows Team

Keepemwet Fishing has announced the welcome of two new members to their Fishing Ambassador team: Photographer and writer Jess McGlothlin, and and filmmaker Jako Lucas.

Read more in the press release below.

Keepemwet Fishing Grows Team

New Additions Include Photographer / Writer Jess McGlothlin, and Filmmaker Jako Lucas

Boise, ID — Keepemwet Fishing has just announced two new arrivals to its industry-leading ambassador team. Photographer / writer Jess McGlothlin (Jess McGlothlin Media), an internationally-ranging freelancer, and globetrotting filmmaker Jako Lucas (Capt. Jack Films) have joined the Fishing Ambassador team.

McGlothlin notes, “I’ve followed Keepemwet Fishing since its inception, and firmly believe this is an initiative the industry needs to get behind. Whether I’m teaching fishing photography workshops or shooting for commercial clients, the keepemwet principals apply — and photos of fish in situ are so much more interesting than the traditional ‘grip and grins’. I’m thrilled to be part of the Ambassador team and support this movement.”

Lucas describes, “Keepemwet Fishing represents our conscious efforts in protecting our fisheries and wildlife and ensuring that we educate others and our younger generations.”

The Keepemwet Fishing Ambassador team includes noted anglers and fly-fishing media professionals: Arian Stevens, April Vokey, Brian O’Keefe, Dave McCoy, Jeff Hickman, Jeremy Koreski, Josh Udesen, Mia Sheppard, Marty Sheppard, Nick King, Travis Sylvester and Uros Kristan. A well-rounded Science Ambassador team also supports the efforts: Dr. Aaron Adams, Dr. Andy Danylchuk (Science Advisor), John R. McMillan, Sascha Clark Danylchuk (Science Liaison), Shannon Bower and Dr. Steven J. Cooke.

The Keepemwet ethos states: We believe that as we learn more we have an obligation to evolve our mindset and practices. Thanks to advances in science, we now have a better understanding of the impacts that handling can have on the long-term health of fish. We believe that anglers have the responsibility to apply this knowledge to their fish handling practices and should strive to minimize the impacts on the fish they release.

To this end, Keepemwet provides tips and principles to educate, empower and inspire anglers to reduce fish stress during the catch-and-release process. The tips include easy, common sense practices easy to incorporate into an angler’s repertoire; by incorporating these tips into regular fishing practices, you can eliminate contact with dry surfaces, minimize air exposure, and reduce handling.

Learn more about Keepemwet Fishing at

Contact: Bryan Huskey, KeepemwetFishing, [email protected]

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AFFTA Hiring Communications Manager

The American Fly Fishing Trade Association has announced their search for a Communications Manager, a position that will work “on communications to AFFTA members, media, affiliate groups and the general public.”

Read more in the press release below.

AFFTA is Hiring

Communications Manager

Works directly with the President on communications to AFFTA members, media, affiliate groups and the general public. Produces content ranging but not limited to press releases, blog posts, bi-monthly e-newsletter, Fisheries Fund, AFFTA Member Benefits, IFTD Advertising, IFTD Show Schedules etc.

Responsibilities include:

Outbound material (press releases, membership letters, etc.)

  • Produces content and/or proofread documents that AFFTA and the Board of Directors distribute to members, prospective members, affiliate groups etc.
  • Manage and distribute press releases through MailChimp and other platforms.


AFFTA website and social media outlets (including Facebook, Twitter, Instagram etc.)

  • Develop and maintain plan of annual content updates.
  • Press releases, AFFTA news updates, trade news updates and Fisheries Fund.
  • Promoting new/relevant areas of website.
  • Weekly blog posts that are relevant to the industry, either via product news and innovations or conservation/politics/legislative issues that impact the industry.
  • Cultivate a solid list of online press contacts (bloggers, e-zine editors, etc.) that can easily be reached and engaged as needed when important AFFTA news is at hand.

Social Media

  • Develop and maintain AFFTA/IFTD Social Media Policy and Social Media Strategy.
  • Develop a monthly strategy for content on Social Media.
  • Ensure social media outlets are updated when we send out email blasts, etc.
  • Update Social Media profiles with photos, videos.
  • Respond to comments, questions on Social Media.
  • Engage in fly fishing and/or communications-related conversations on Social Media.
  • Promote AFFTA members and affiliate groups on Social Media.

Traditional Media

  • Cultivate a list of mainstream and industry-specific media contacts that we can reach out to on a moment’s notice.
  • Work with communications staffers from AFFTA members (companies, orgs, etc.) to ensure proper promotion of the industry and AFFTA.
  • Be a dependable resource for reporters, editors and producers on industry news.


  • Assist co-workers as needed.
  • Attend annual IFTD shows and/or other events at the discretion of the  President.
  • Manage Fisheries Fund Grant Applications and all communications.
  • Produce the annual report for the Fisheries Fund.
  •  Help with marketing and communication plans.
  • Research ways to improve services to members, with goals to:
  • Drive all AFFTA communications through social media to the AFFTA website
  • Improve focusing on content and navigation.
  • Help members understand the communications benefits of AFFTA and how we can help their business’ grow.


  • Bachelor’s degree in communications or 3-5 years experience in related field.
  • Skilled in MS Office, Adobe InDesign and Photoshop.
  • Working familiarity with Google products and WordPress or similar content management systems.
  • This is a paid Part-time Position 20-25 hrs a week, Salary is D.O.E.
  • To apply send a resume to [email protected]

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Bart Bonime Joins SIMMS

Simms Fishing Products has announced the appointment of Bart Bonime to vice president of product design & merchandising for the company.

Read more in the press release below.  

Bart Bonime Joins SIMMS

From Simms:

Simms Fishing Products, preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the appointment of Bart Bonime to Vice President of Product Design & Merchandising.

“I cannot be more excited to be working at SIMMS and helping to drive technically-focused product innovation to the next level,” said Bonime. “The team is solid and I’m looking forward to working with everyone in Bozeman.”

Bonime has an extensive background in product design and merchandising, in addition to brand management and sourcing. For the last eight (8) years, Bonime served as the Director of Fishing at Patagonia. Under Bonime’s leadership, the FISH division was recognized for their product innovation and sustainability initiatives and received many awards.

Prior to that, Bonime led Apparel Design & Sourcing for Redington Apparel, from the initial line launch to securing a dominant position in the specialty market with Redington’s value-priced product. Bonime also founded Go Fish Corporation in 1995, which was recognized as one of the fastest growing privately held businesses in Oregon in 1998 and 1999. Bonime’s career in merchandising commenced at Columbia Sportswear Company where he served as the Advertising & Promotions Director for almost 10 years.

In addition to Bonime’s vast knowledge and experience in product design, merchandising, development and sourcing, he is ardent about environmental health and the broad range of issues that we are facing now and in the future, especially as they relate to healthy fisheries.

“I am thrilled that Bart has joined the world class executive team that we are building here at Simms,” said Casey Sheahan, CEO of SIMMS. “His track record as a merchant and innovator in the fishing and outdoor industries are the right expertise to help achieve our strategic growth initiatives.”

Simms Fishing Products:  Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as

Simms Fishing Products
Contact:  Diane Bristol, 406-922-1233
[email protected]

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Lucas Bissett Joins AFFTA Board

The American Fly Fishing Trade Association has announced the appointment of Lucas Bissett to the AFFTA board of directors. “I am thrilled to be appointed to the AFFTA board,” says Bissett. “Guiding is my business and I want to be a voice and advocate for guides in this industry.”

Read more in the press release below.

Lucas Bissett Joins AFFTA Board
Fills Vacated Board Seat

BOZEMAN, Montana. – Louisiana based fly-fishing guide Lucas Bissett has been unanimously appointed to the AFFTA board to fill a seat vacated by Shawn Combs.

Bissett, owns and operates Lowtide Charters LLC in Slidell, Louisiana. He was named Orvis Endorsed Saltwater Fly Fishing Guide of the Year in 2017. Along with his guiding experience, Bissett brings strong salt water conservation knowledge as well. He worked on Coastal Restoration for seven years at Louisiana State University and has put his passion for saving the marshes into his black mangrove restoration project.

Bissett’s appointment will take effect immediately. Bissett will need to run in the 2018 general board election for a three-year term.

“Lucas will be a valued member of the Board and brings a new perspective as a guide which we were seeking. His passion for marine and costal conservation will without a doubt resonate with the membership and the fishing community,” said AFFTA President and CEO Ben Bulis.

Bissett said, “I am thrilled to be appointed to the AFFTA board. Guiding is my business and I want to be a voice and advocate for guides in this industry. I also care deeply about the estuaries where I make a living and want to help them thrive so others can enjoy their amazing bounty for generations to come.”

AFFTA advocates for and promotes the sustained growth of the fly fishing industry. By igniting consumer demand for products and services, providing businesses the tools to be successful, and advocating for access, protection and restoration of fishing waters, we will continue to enhance the passion and profitability of the sport of fly fishing.

Contact: Ben Bulis, 406-522-1556, [email protected]

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Tom Morgan Rodsmiths Opens New Shop in Bozeman, MT

Tom Morgan Rodsmiths has announced the opening of a new shop in Bozeman, Montana, under the new ownership of Joel Doub and Matt Barber.

Read more in the press release below.

Tom Morgan Rodsmiths opens new shop in Bozeman, MT

From Tom Morgan Rodsmiths:

Tom had never built a rod when he purchased R.L. Winston in 1973, but over the course of 45 years, he became an icon in the fly fishing industry.  Quite simply, Tom worked tirelessly in pursuit of building the perfect rod.

Tom Morgan Rodsmiths evolved from a dream of Tom’s while owning the R. L. Winston Rod Company from 1973 to 1991.  He always wanted to build a limited number of superior graphite rods for appreciative anglers. Rods not limited by cost or materials. Rods he would fine-tune until their actions were perfect.

Originally, Tom planned on making these rods himself, but then life threw him a twist.  Tom developed MS and would be unable to keep up with the physical demands of rod making, faced with a decision on whether to continue his life’s work, a solution presented itself.  Gerri Carlson and Tom met and became partners in life and in the Tom Morgan Rodsmiths Company. Over time Tom and Gerri added bamboo and eventually fiberglass rods to their lineup.  A small group of craftsmen ebbed and flowed through Tom’s shop wanting to work with and learn from Tom. They, along with Gerri, became Tom’s hands and brought his vision to life.  Many of them have gone on to build and sell custom rods of their own.  Tom also had a team of dedicated casters who developed prototypes under his watchful eye and gave him the feedback that he could no longer gather for himself.

While other rod companies chased a demand for stiffer and stiffer rods, Tom worked hard to keep the same progressive action that he developed while at Winston.   His rods possessed a smoothness and his signature light, lively feeling so prized by anglers worldwide. He sought designs that emphasized continuous taper blanks with a commitment to the importance of a sensitive tip. He added the best components he could find, from a carefully chosen group of suppliers committed to making the very highest quality products.

Now there is another exciting chapter in Tom Morgan Rodsmiths story. Tom and Gerri sold the company to Joel Doub and Matt Barber, two life-long fishermen committed to the preservation of the Morgan legacy. They moved with their families to Bozeman from Denver, and are honored to be stewards of the company as Tom envisioned it. As such, TMR will remain a small company, and will continue to provide the unprecedented quality the brand is known for. In support of what Tom created, the team of rod builders remains intact and all of Tom’s suppliers have committed to provide the same high quality components to ensure the success of TMR. The new shop is located at 608 W. Griffin Dr. in Bozeman, MT  59715.

Sadly, Tom passed away on Monday, June 12th, 2017 of pneumonia. While he is no longer with us, his legacy in rod design will touch anglers for generations to come.  Please visit our website at to check out our rods or reach out to [email protected] with any questions.

Matt Barber
Owner – Tom Morgan Rodsmiths
[email protected]

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Al Perkinson Joins Bonefish & Tarpon Trust Board of Directors

The Bonefish & Tarpon Trust has announced that Al Perkinson, Executive Vice President of Marketing at Simms Fishing Products, has joined the BTT board of directors. “Al has been a great advocate over the years for our flats fisheries,” said BTT President Jim McDuffie. “We’re very fortunate to have his expertise and leadership as we shape our future conservation efforts.”

Read more in the press release below.

Al Perkinson Joins Bonefish & Tarpon Trust Board of Directors

From BTT:

Al Perkinson, Executive Vice President of Marketing at Simms Fishing Products, has joined the board of Bonefish & Tarpon Trust, a non-profit science-based organization dedicated to conserving and restoring bonefish, tarpon and permit fisheries and habitats through research, stewardship, education and advocacy.

“As fisheries and habitats face increased challenges from environmental issues and natural disasters, organizations like Bonefish & Tarpon Trust are more critical than ever,” said Perkinson. “By spearheading cutting-edge research efforts, BTT is leading the way to make our most precious fisheries healthier. And that is good for all anglers who care about saltwater fishing.”

Prior to joining Simms in 2016, Perkinson served as Vice President of Marketing for Costa, where he helped increase the company’s sales 1500% during his 11-year tenure. He also created Costa Films and has produced nine short films, one of which won the sustainability award from Sundance in 2012.

Perkinson majored in sculpture at North Carolina’s St. Andrew’s University before earning a master’s degree in arts administration from Columbia University. He began his career at Ogilvy & Mather Advertising in New York City. Before joining Costa, Perkinson was Vice President of Account Service at Henderson Advertising and VP Group Brand Manager at Bank of America.

Widely regarded as one of the most influential people in fisheries conservation, Perkinson received the Lefty Kreh Sportsman of the Year Award from Bonefish & Tarpon Trust in 2014 and was named Angler of the Year by Fly Rod & Reel in 2015. He is also a member of the Explorer’s Club in New York City.

“Al has been a great advocate over the years for our flats fisheries,” said BTT President Jim McDuffie. “We’re very fortunate to have his expertise and leadership as we shape our future conservation efforts.”


Nick Roberts
Director of Marketing & Communications
Editor, Bonefish & Tarpon Trust Journal
[email protected]

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